I tried salaried employment in all its forms. I persevered, I trained, I held on. And yet, with each position, something cracked inside me. I pushed myself to the limit, and I lost myself. Maybe God already knew that this place wasn't mine.

I wanted to do things at my own pace , with my own vision . Not at the pace of someone who wants you to believe they are good at what they do, when on the other side of the fence they are often objectively less cultured , less knowledgeable, less educated, less experienced, less knowledgeable than you, but who holds the front door and explains how to do things. I could no longer stand having values ​​imposed on me that were not mine. I didn't want to lie. I didn't want to be unfair to myself. I didn't want to hide anymore: pretend to laugh at racist or sectarian jokes, pretend to be "proper". That wasn't me.

So I chose entrepreneurship. To soothe the anxiety , tame the uncertainty, find the right rhythm . To work without betraying myself. To put meaning before everything else. If what I do doesn't bring anything, it's worthless. I want to bring a little comfort , support , a scratching question , sometimes even a disagreement , but something real, that moves the heart or the mind.

I don't have a big creative ritual. I'm an idea factory . When they come, I jot them down right away. A word, a sketch, a clue. And when I feel it's the right time, I draw. Without a backdrop. Just the idea, my hand, and the truth of the line.

I wanted the ideas to come out of the screen, to walk, to look people in the eye. The tote bag imposed itself like that: a portable work . Not a showcase object, a life companion. It enters the subway, it sits in the café, it crosses the city. It speaks without shouting .

My challenge is to take the tote out of its role as a “shopping bag” and return it to what it can be: a painting that moves . Each outing becomes a small exhibition. You walk, and the image says something: a memory, a presence, a gentle opposition. On Instagram, we “see”. On a bag, we meet . The idea does not stay on a screen; it spreads , it is embodied .

I refuse to feed an industry that damages my Creator's Earth: dirty oceans, mountains of textiles that end up in already fragile countries. I don't want to be part of that. I prefer less but better : useful, durable, and respectful pieces.

There are no sales here. Because selling off means overproducing first and selling off later. I don't want to turn the object into a disposable product.

Seni'Stuff was born to support Muslim women who feel wronged, underrepresented, or insulted in our Western societies. To reestablish the truth about who we are, not the load of bullshit spouted by the media.

My role is to be a voice . Through a tote bag, I am not selling an accessory; I am offering a means of expression . Wearing a Seni'Stuff is displaying a story, a conviction, a faith, a support without needing to speak . It is a silent flag , a gentle manifesto that occupies public space with dignity. For those who feel stigmatized or invisibilized, I want to bring a beautiful and fair representation . To remind that you are not alone, because there are many of us who feel what you feel.

The brand is based on simple and sustained values :

Identity representation : showing the reality of Muslim women; justice: correcting what others have distorted about us, without violence; identification so that we can recognize ourselves in a brand that respects us, that speaks for us; sisterhood: a safe space, of mutual support and gentleness; and art that carries meaning : images that keep a memory, an emotion, a story. Yes, the brand takes a stand when it needs to: for dignity, for humanity, for Palestine, without aggression , without scandal, with consistency.